Our Work

Alliance and Leicester Commercial Bank

Driving the road pricing issue with businesses

The Government’s potential policy and the news that cities around the UK were proposing pilot schemes was the cue for a PR campaign that ALCB could own.

A survey into UK business owners’ views on road pricing, the potential impact on business and operating costs shaped the news agenda and created an opportunity to promote ALCB’s competitive offer.

Coverage appeared in national, regional, on-line and trade media.