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Premierline Direct
Fear of legal action puts small firms off redundancy
In 2009 unemployment figures hit record levels and the limit for unfair dismissal and redundancy payments increased.
Business insurance specialist, Premierline Direct tapped into this timely news agenda topic to reveal how small business owners were worried about making necessary redundancies for fear of employee reprisal.
The campaign not only achieved fantastic national, regional, online and business press coverage but enabled the company to promote its legal helpline to SMEs and highlight the importance of taking out legal protection cover.
