Our Work

Manchester United club sponsor and image partner, Fujifilm, wanted to generate maximum awareness of on-line photograph site, ManUtdpics.com and exploit its sponsorship investment. We created ‘who are ‘ya?’, a competition to find a team of Manchester United look-a-likes offering fans the ultimate prize to run out on the Old Trafford pitch before a home game. 11 competitions secured in national press, football magazines and football fanzine sites generated huge web traffic. Regional press coverage for each winner was followed by TV coverage on MUTV, Granada TV, ITV’s ‘The Premiership’ and CBBC’s ‘The Exchange’ as well as national exposure in The Sunday Express, The Sunday Star and The Sunday Telegraph. Website hits soared from 35,000 per month to over 120,000.