With its Royal Warrant, its image, low profile, limited social media presence and poor digital assets Hypnos wanted to start afresh – change brand perceptions and connect with a younger, aspirational audience.
We set about turning them from the – “god of sleep” – into something new, something more engaging. We created plenty of beautiful content for all channels. Lifestyle photography, stunning look books, engaging social media posts as well as reaching out to the most influential bloggers to build brand advocacy.
Hypnos has the full package.