For the first time Michelin was hosting a live event to announce restaurants awarded with Michelin stars. Getting top chefs – the likes of Heston Blumenthal, Tom Kerridge and Marcus Wareing to attend was no mean feat (but we did it!), as well as getting every influencer that mattered – national journalists, consumer and foodie editors, broadcasters and bloggers galore!
Prestige, glamour, bags of coverage and a social media frenzy – we created it all.
