On August 11th 2017, Sasha SY wrote:

What can PRs can learn from Love Island 2017?

Is there a Love Island shaped hole in your life now that series 3 has ended? Do you shout, ‘I’VE GOT A TEXT’ every time your phone pings? Are you finding yourself using the words #muggy or #melt in everyday conversations? Don’t worry, you are not alone!

Unless you’ve been living under a rock*, there’s no denying that Love Island fever has hit us all this summer.

*For those who haven’t seen the show, the premise involves single contestants entering a villa with the aim of coupling up. To get their hands on the £50,000 prize money, they must then convince the public that their love is true.

If, like us, you’re not ready to let go just yet, here are some things all PR professionals can learn from Love Island (yes, really!)…

Expect the unexpected

This year’s Love Island had so many twists and turns, from shock eliminations to secret villas, it was almost hard to keep up.

In the PR industry, being able to prepare for anything and everything is imperative. It is a known fact that things drop in last minute and you have to be able to pick them up just as fast. Whether its journalist requests, urgent copy calls, crisis communications or breaking news – the list is endless.

Knowing how to manage it – both internally and externally – is essential to becoming a successful PR. Robert Burns’ famous words, “the best laid plans of mice and men often go awry”, are a timeless testament to how even letter-perfect preparation can unravel at the drop of a hat.

Be genuine

The whole premise of Love Island is to find a match, become a couple and win a lot money. Contestants may well have gone in with a ‘game plan’, however, when you spend seven weeks in a villa with over 70 cameras watching your every move, it’s impossible to keep up an act. Just as Gabby discovered in the lie detector test, if you’re not genuine you will eventually get caught out (poor Marcel *sobs*).

This goes for PR too. As an industry based on building relationships, whether it’s with colleagues, clients or journalists, being genuine is key. When breaking news hits the wire, it takes mere seconds for editors to begin thumbing through their established list of ‘go -to’ experts – and forming a relationship with said editor to make sure your client is on that list is vital.

As the saying goes, before people buy from you, they have to buy into you.

Teamwork makes the dream work

There’s no denying, the best couple to come out of Love Island 2017 wasn’t #Garcel or #Jamilla, it wasn’t even #Kember. No, it was most definitely Chris and Kem. From creating their own raps to comforting each other with cuddles, this bromance melted the hearts of the nation.

There is no “I” in team and for PRs it’s particularly important that we get on with other people, and work together, rather than as lone wolves. We can’t lie, things get busy in PR. But when you have a great bunch of people around you, it makes everything run a lot smoother. Being able to turn around to have a quick laugh with your colleagues can make all the difference.

What can we learn from this? Teamwork definitely does make the dream work. And let’s face it, the contestants who didn’t couple up with someone or failed to form strong relationships (we’re looking at you muggy Mike) were ultimately dumped from the villa.

Adapt to change

This year saw a constant stream of new people enter the villa and as we all know it didn’t go down well. It took a few days for the contestants to get to know each ‘newbie’ before, low and behold, someone else arrived. A lesson I think we can all learn from Love Island – people do not like change!

However, adapting to change is an integral part of working in a PR agency. Not only do you have to be a great multi-tasker, you have to be able to switch from writing a press release on a new product launch to advising another client on a potential PR disaster at the drop of the hat.

It’s also no secret that media today is evolving faster than ever before. PR’s have to be open to change and keep up with the ever-changing media landscape if they want to keep on top of the competition and deliver for their clients.

So, whether you love it or hate it, there’s no denying that Love Island has certainly got people talking this summer. Roll on series 4!  #Igotatext #muggymike #mytypeonpaper #melt

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