On April 28th 2017, Adam C wrote:

Putting the PR into Prime Minister

Now even if you have been living under a rock for the past few months, you will still be aware that Britain has undergone, and is still undergoing, some drastic changes. Back in June 2016, under the leadership of David Cameron, the UK voted to leave the EU, sending shockwaves throughout the country. As this wasn’t his desired result, Cameron stepped down with MP Theresa May taking his place – ultimately resulting in her becoming the face of Brexit negotiations.

Although the result of the referendum was almost 50 per cent each side, the volume of outcry against the decision seemingly suggests otherwise – something which May has had to take on the chin and manage.

Most recently this month, May has called for a General Election in an attempt to further solidify her position and reputation as the leader of the United Kingdom. A move which she has manipulated due to the perceived weakness of the other parties. By making her move now, May believes she should win the election hands-down.

Whilst we’re not saying here at Bright HQ that we’re all die-hard May fans, she has undoubtedly changed the face of politics since taking over the party. You might be wondering how all of this links to PR, but from the actions listed above that May has taken, there are some essential tips we can learn from:

1.       Turn mistakes into positives

When Theresa May first took over the role as Prime Minister in July 2016, she faced the mother of all first days at work. Instead of the fear of not getting on with anyone or where you will eat your lunch like most new starters face, May had to deal with splitting the country from the EU. Whilst this idea may have put most people off, it can be argued that May has handled the situation with ease and even got a lot of the public, who didn’t want a Brexit, on her side. This translates perfectly to the world of PR. If your company or client makes a mistake, don’t focus on it or obsess over it, just move on. No company is perfect but the way in which you deal with mistakes and move forward will prove the tenacity of your company for years to come.

2.       Don’t try to please everyone

As mentioned, the decision to leave the EU was by no means a unanimous one, with many members of the public protesting against it even months after. Despite this, May moved forward with the majority of the public’s decision and began Brexit negotiations. In PR, there is no point trying to create a campaign or sell-in a story that will please people of all ages, backgrounds, lifestyles, etc. Instead you need to refine what you are doing, tailoring it seamlessly to the market it is for.

3.       Seize your opportunities when you can

With May’s recent decision to hold a General Election, she has truly seized the moment when the other parties look weak to firm her hold on the country. The world of PR revolves around being proactive and reactive, constantly keeping your finger on the pulse with what is happening around you. For your company or client, this means staying one step ahead of the competition, reacting to breaking news and capitalising on every single opportunity that presents itself.

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